What is emphasized in the role of a TRUE advisor?

In the role of a TRUE advisor, the emphasis is on empowering individuals and organizations to transition from advocacy to concrete action. This means not only encouraging advocacy for sustainable practices but also equipping stakeholders with the tools, knowledge, and confidence needed to implement waste reduction strategies effectively. The goal is to drive meaningful change in waste management practices, moving beyond discussions and plans to tangible results that can lead to improved sustainability outcomes.

Empowerment involves actively engaging with individuals and groups to build capacity, instilling a sense of responsibility, and fostering a culture of action-oriented decision-making. By facilitating this shift, TRUE advisors play a crucial role in transforming attitudes and behaviors towards waste management, which is essential for achieving long-term sustainability goals. This aspect of the role aligns with the broader mission of promoting waste reduction and environmental best practices.